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BRANDS WE WORK WITH
Bellies
Boistime
BrAun
Club Med
Cuboai
Delonghi
Discovery Parks
Duplo
Ecoriginals
ErgoPouch
Euky Vear
H&M
KIA
Koala
Medela
Mustela
Natalis
Nature Way
PAW
Pure Babay
Shoes & sox
Skip Hop
Swisse
WoolWorths

Our diverse community of parent creators!

Whatever your target demographic, we’ve got thousands of parent creators
ready to review your product and add social proof to your brand or product.

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Why Brands Love Kiin Creators

We know that user-generated content is one of the smarter ways to build trust and foster an authentic connection with your audience.

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01.

Hundreds of families
delivering authentic reviews

Build authenticity with high-quality product reviews

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02.

High converting
and sales focused

Validate purchase decisions and drive sales with high-converting content

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03.

Tik Tok & Reels style
videos that stand out

Amplify your content through your own media channels, as well as ours.

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How Kiin Creators works...

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Review 🌟

01.Submit your brief

Fill out a very simple brief with a description of your product, target audience and any other important details we should know.

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02.We'll review and find the right creators

We’ll sort through our community of parent creators to find the ones that are best suited to your brief.

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03.We’ll brief our creators

Shortlisted parent creators will receive a tailored brief to help guide them on their review.

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04.You get authentic, high-converting product reviews

We’ll deliver the final reviews straight to you to distribute across your online channels, as well as ours.

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Our projects

Mighty Bellies

Mighty Bellies

When kids eat well, they’re able to learn, laugh and explore the world with no inhibitions or sugar-crash meltdowns. When kids are hungry? Well, we all know how that one goes (spoiler alert: not well).

Our goal with this creator campaign was to show families that kids’ snacks can be healthy and tasty all the while supporting their transition from baby to toddler and beyond. With the help of our Kiin Creator parents, we tried the Pre-schooler Portions and got them to report back. By using real parents who know the day-to-day struggles of feeding hungry kids, they provided an honest and raw report on the snacks. The campaign delivered 5 x Video Reviews and 5 x Happy Bellies 😉

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LEGO DUPLO

LEGO DUPLO

Our goal with LEGO DUPLO was to show that every child is unique, and each one has their own approach to play and learning. We know that through play we see their budding personalities and development skills come to life, so we wanted to show millennial parents the power of toddlers using LEGO DUPLO to play their way.

Created by REAL Aussie parents, we showcased different LEGO sets within the homes of families and how they empower their children to play any way they like. The campaign delivered 14 x Video Reviews (including 3 from our neighbours across the ditch in NZ!)

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Cool Maker

Cool Maker

Our goal with this campaign was to create a ‘made by you’ collection through a range of Cool Maker products. We were able to showcase the power of Cool Maker in helping girls to create wonderful craft or fashion. The campaign delivered 10 crafty reviews from 10 different families!

We brought to life the expression of creativity and craft in younger girls by showcasing each product through real and authentic play. This campaign took more of a focus on the children themselves as creators, rather than just their parents – highlighting the talents of our little ones!

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Cubo

Cubo

It’s a well known fact that parents spend a lot of time worrying about their child’s sleep and safety. Our goal with Cubo was to show new and expecting parents the benefits of the CuboAi Smart Baby Monitor and how they can feel more at ease through monitoring their baby’s sleep – and overall sleep environment.

Calling on a range of parents, we demonstrated how the CuboAi Smart Baby Monitor is equipped with the highest quality sleep and safety features. They provided differing perspectives, helping to build a range of relatable, real-world experiences for parents to connect with. Our campaign delivered 7 x Video Reviews (from 7 different sleep rich parents!)

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Shoes & Sox

Shoes & Sox

As your little one grows, so do their feet. This means having the right shoes becomes extremely important. Our goal with Shoes & Sox was to showcase the quality and affordability of the range they have on offer for parents of babies all the way through to preschoolers and school-age.

With the help of one of our parents, we were able to highlight the Shoes & Sox range right through the years. Through a first hand look at the purchasing process, all the way to the day-to-day use of the shoes, our real parent review of Shoes & Sox gave the target audience the full look into the benefits of shopping at Shoes & Sox.

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Koala

Koala

With their new Joey by Koala range launching, our goal with Koala was to drive awareness to growing young families, and bring to life the quality features Joey by Koala has to offer in a format not yet seen in this industry – taking the brand to a whole new level.  

Created by three unique parents, we were able to bring to life the quality, ease of assembly and overall simplicity of the Joey by Koala cot, toddler mattress and chest of drawers. Our parent creators got the joy of reviewing one of Australia’s most innovative bedding brands – all whilst building out their new and existing nurseries! The campaign delivered 3 x Video Reviews.

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PAW Patrol

PAW Patrol

Play is an integral part of a toddler’s cognitive, social, physical and emotional development. Through play, kids can start to learn about the world – and themselves, while letting their imaginations flourish.

Partnering with PAW Patrol, we were tasked with showcasing their latest toy to hit the market, the X-treme Rubble Truck! Brought to life by real Aussie parents, we were able to emphasise the importance of interactive play with real world reviews.

We were able to deliver 2 Video Reviews from our parent creators and their awesome sidekicks!

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Our packages

Starter Features include:
  • 3 UGC video reviews
  • Up to 3 creators
  • Up to 120 seconds per video
  • Standard editing
Get Started
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Standard Features include:
  • 5 UGC video reviews
  • Up to 5 creators
  • Up to 120 seconds per video
  • Standard editing
Get Started
Premium Features include:
  • 7 UGC video reviews
  • Up to 7 creators
  • Up to 120 seconds per video
  • Advanced editing
Get Started
Bespoke Features include:
  • Any number of reviews
  • Expert & Influencer reviews
  • Advanced editing
  • Kiindred amplification
Get Started

Add ons

Written reviews Features include:
  • Authentic written reviews
  • Multiple creators
  • Promoted across the Kiindred network
Product Testing Features include:
  • Individual and group testing
  • Early stage and pre-release
  • Actionable product feedback
Product Sampling Features include:
  • High volume sampling
  • Multiple product options
  • Parent-led Insights provided

Examples of UGC reviews

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