With their new Joey by Koala range launching, our goal with Koala was to drive awareness to growing young families, and bring to life the quality features Joey by Koala has to offer in a format not yet seen in this industry – taking the brand to a whole new level.
Created by three unique parents, we were able to bring to life the quality, ease of assembly and overall simplicity of the Joey by Koala cot, toddler mattress and chest of drawers. Our parent creators got the joy of reviewing one of Australia’s most innovative bedding brands – all whilst building out their new and existing nurseries! The campaign delivered 3 x Video Reviews.