Our goal with LEGO DUPLO was to show that every child is unique, and each one has their own approach to play and learning. We know that through play we see their budding personalities and development skills come to life, so we wanted to show millennial parents the power of toddlers using LEGO DUPLO to play their way.
Created by REAL Aussie parents, we showcased different LEGO sets within the homes of families and how they empower their children to play any way they like. The campaign delivered 14 x Video Reviews (including 3 from our neighbours across the ditch in NZ!)